Soojee, Who?

With a decade of experience designing and developing solutions in the field of healthcare, consumer electronics and tools, I believe a product is accepted by the masses when it’s backed by empathy.

Through my lean design process, I deliver functional and delightful experiences that brings value to business and joy to users.

With a decade of experience designing and developing solutions in the field of healthcare, consumer electronics and tools, I believe a product is accepted by the masses when it’s backed by empathy.

Through my lean design process, I deliver functional and delightful experiences that brings value to business and joy to users.

Design Studio Hero Image
Design Studio Hero Image
Design Studio Hero Image
Design Studio Hero Image

Career highlights

10+

Products Designed

10+

Products Designed

10+

Products Designed

10+

Products Designed

10+

Happy Clients

10+

Happy Clients

10+

Happy Clients

10+

Happy Clients

Sucker

For Symmetry

Sucker

For Symmetry

5+

Design Patents

5+

Design Patents

5+

Design Patents

5+

Design Patents

Technical Specs

Technical Specs

Technical Specs

Current Position

Current Position

Current Position

Current Position

Lead designer for Nymi (Innominds Company) security wearable.

Lead designer for Nymi (Innominds Company) security wearable.

Education

Education

Education

Education

Master of Industrial Design from Arizona State University (Graduated 2017)

Master of Industrial Design from Arizona State University (Graduated 2017)

Find comprehensive resume here.

Find comprehensive resume here.

Placeholder Image for Mission & Vision
Placeholder Image for Mission & Vision
Placeholder Image for Mission & Vision

Settings v4.0

Tweaked for a lil’ chaos and curiosity

Technically Informed Solutions

01

A beautiful sketch or form remains just that until we bring in engineering to materialize it. My former life as an engineer helps me, often, make and take decisions that allow for a lean design process that reduces waste and maximizes value for the user.

Research Backed Designs

02

Every product must be shaped with its consumers in mind. I design with the intention of removing hurdles and creating meaningful experiences in partnership with the users and to meet the business goals. This would (and should) mean involving end users in almost every phase of the development processes.

Cross Organizational Partnership

03

A product comes together when all the stakeholders are in sync. I lead end to end execution of projects by navigating complex and ambiguous briefs to find the sweet spot, in collaboration with product management and engineering.

Digital Products Background Image

Settings v4.0

Tweaked for a lil’ chaos and curiosity

Technically Informed Solutions

01

A beautiful sketch or form remains just that until we bring in engineering to materialize it. My former life as an engineer helps me, often, make and take decisions that allow for a lean design process that reduces waste and maximizes value for the user.

Research Backed Designs

02

Every product must be shaped with its consumers in mind. I design with the intention of removing hurdles and creating meaningful experiences in partnership with the users and to meet the business goals. This would (and should) mean involving end users in almost every phase of the development processes.

Cross Organizational Partnership

03

A product comes together when all the stakeholders are in sync. I lead end to end execution of projects by navigating complex and ambiguous briefs to find the sweet spot, in collaboration with product management and engineering.

Digital Products Background Image

Settings v4.0

Tweaked for a lil’ chaos and curiosity

Technically Informed Solutions

01

A beautiful sketch or form remains just that until we bring in engineering to materialize it. My former life as an engineer helps me, often, make and take decisions that allow for a lean design process that reduces waste and maximizes value for the user.

Research Backed Designs

02

Every product must be shaped with its consumers in mind. I design with the intention of removing hurdles and creating meaningful experiences in partnership with the users and to meet the business goals. This would (and should) mean involving end users in almost every phase of the development processes.

Cross Organizational Partnership

03

A product comes together when all the stakeholders are in sync. I lead end to end execution of projects by navigating complex and ambiguous briefs to find the sweet spot, in collaboration with product management and engineering.

Digital Products Background Image

Settings v4.0

Tweaked for a lil’ chaos and curiosity

Technically Informed Solutions

01

A beautiful sketch or form remains just that until we bring in engineering to materialize it. My former life as an engineer helps me, often, make and take decisions that allow for a lean design process that reduces waste and maximizes value for the user.

Research Backed Designs

02

Every product must be shaped with its consumers in mind. I design with the intention of removing hurdles and creating meaningful experiences in partnership with the users and to meet the business goals. This would (and should) mean involving end users in almost every phase of the development processes.

Cross Organizational Partnership

03

A product comes together when all the stakeholders are in sync. I lead end to end execution of projects by navigating complex and ambiguous briefs to find the sweet spot, in collaboration with product management and engineering.

Digital Products Background Image

Fieldnotes

Fieldnotes

I try to find inspiration from what I do and things around me. Some of them are cooking, cliched love for mechanical watches, 3D printing, tinkering with Pocket Operators and so on.

What my collaborators say

What my collaborators say

Having worked across three continents, I’ve been fortunate to collaborate with diverse, talented teams who have kindly endorsed my work.

Having worked across three continents, I’ve been fortunate to collaborate with diverse, talented teams who have kindly endorsed my work.